- Debbie Phillips, Marketing Coordinator
National Museum of Wildlife Art
As a non-profit, the challenge for museum staff and partners is to work within budgetary constraints to create fresh, quality communications that reflect its status as a high-end museum on par with the Whitney, Smithsonian, Cooper-Hewitt and other nationally recognized museums. In addition to fundraising appeals - generally to high-net worth wildlife and nature enthusiasts - the museum also targets tourists and Jackson Hole locals to encourage museum visitation. For the annual Call of the Wild and Western Visions® events, the NMWA needs to create awareness to drive visitation and ticket sales.
Additionally, Western Visions® is a fundraising event, and the success has a significant impact on annual fundraising targets. Since these are ongoing events with their own distinct sub-brands within the NMWA brand hierarchy, each year the communications we work together to develop a fresh and unique look that maintains consistency with the brand standards.
Creative Curiosity has worked closely with the NMWA for several years, and has a strong understanding of their needs and what works and doesn’t work. By asking lots of questions, listening carefully, and providing guidance, we help them clarify the bigger picture from a communications and marketing perspective, and ensure their goals are met through thoughtful design. Whether they’re focusing on ticket sales, museum attendance, fundraising, selling artwork, or increasing brand or community awareness, Creative Curiosity finds the right blend of communications pieces to provide them with an effective solution on time and within their budget.
advertising sales. Thoughtful selection of fonts and colors, with a healthy dose of white space ensures the focus is on the artwork. 2017 brought the the 30th Anniversary of the NMWA, and this year’s special edition includes a an exclusive Interview with Jane Goodall, and a feature about National Geographic photographer Joel Sartore, as well as a museum timeline and a “30 voices” story where new and old friends of the Museum share what makes it special.
Creative Curiosity worked closely with the NMWA Director of Programs & Events to develop a fresh look and feel for all Western Visions® print materials by showcasing the Artist of the Year across all channels including advertisements, invitations, and a catalog and price list. Creative Curiosity helped find high-quality printing partners who were able to bring this dynamic and beautiful effort to life on a tight budget.
typography carries established brand standards throughout all print and collateral work for the museum. As Creative Curiosity does for many clients, the projects are managed from concept to completion through production management services including sourcing paper and other substrates, obtaining print bids, reviewing and approving printer proofs, and coordinating on time delivery.
and easy to read. Creative Curiosity coordinates with museum staff and media partners including newspaper and magazines to ensure the museum’s content is sized correctly and delivered on time within the standards required by the publication.